Private Labeling is very standard business amongst almost every major corporation in the world. For example, you can develop a software package yourself and if it meets certain standards, for example IBM Business Solutions will put their name on it even though they didn't develop it and will use their own name to help promote it widely. I'm sure they may tweak it a bit, etc... This can be a smart move if done properly.

Some people who aren't familiar with private labeling may think a company is selling out but that doesn't mean they are selling out, they are doing what they have always done... they are selling their product. It is pretty well accepted that a company with a product has a job of selling the product or service. Besides a mission statement, purpose, etc... of a company, that is what a company is supposed to do; sell their product.

Actually, the currently existing PATHS websites are all private labeled as well. The product on these websites is under the PATHS name but the name of the website is in whatever name the affiliate wants it to be. PATHS TO LIFE Presents... for example is on one of my sites such as www.pathstolife.com: Program Authoring The Human Subconscious instead of it saying PATHS-VX Presents... that is a simple version of private labeling.

One thing to take comfort in with PATHS is that no matter who the private label website is owned by or what it looks like, when people sign up for the modules, they are getting the same high quality, same effectiveness technology that people get by going directly to a PATHS website under the PATHS name.

The PATHS company will simply provide the technology so that the quality of the technology will remain the same.

I have experience with private labeling in the supplement world. I had my own brand of cordyceps mushrooms. It was a variety that was more highly concentrated in deoxyribose compounds than any other cordyceps known to man. When people bought these bottles from me, as far as they knew I bottled them myself. I just bought the bottles with no labels on them and put my labels on them with the name of my business.

Fortunately, I had a great relationship with the bottler so I could buy whatever volume I wanted at very low prices. That was a great benefit because usually it isn't worth a company's time to deal with a potential private labeler like a single health food store owner like myself unless they are committing to high volume.

There are private label products and services that everyone uses on a daily basis. Most of the high speed DSL in certain parts of the country are all riding on Qwests backbone. Every single one of your local ISP's in your own towns offering internet service are doing nothing more than private labeling a certain amount of bandwidth. Once it is outside of their location, it is all on the same main lines most likely. Even baby car seats. You can go to most stores and see several different popular brands and when you look really close, they're all made by just a few manufacturers and not by the name brand printed on them. These private labeled products and services are all around us all the time, in your home, at your work, etc...

Even aweber one of the most popular online internet services in the world and I've used them a long time as a happy customer...you can even get a private label site from them and your customers will not know it is aweber. I register all my domain names through jumphere.org . That is my friend's website and most people wouldn't know it but it is a private labeled godaddy site the largest online domain name registrar in the world! LOL It is literally mind blowing what is private labeled all around us.

Anyone who wants more information on what private labeling is all about and how large this concept is in our lives, simply go here:
private label - Google Search
Over 40 million websites listed for private label in google so it seems to have a little popularity.