"Green is the new black for savvy consumers, retailers"

"With Seventh Avenue proclaiming that 'green is the new black,' we can expect a surge in fashion innovations in response to climate change"

"It will mean not only debates about the benefits of cotton versus polyester or other fabrics, but likely future innovations such as smart clothes that monitor and adjust to body temperature to reduce the need for air conditioning and heating"

"All of this is coming very quickly. Three years ago no one cared about this in apparel and textiles -- they had people who would wear hemp clothing but they'd buy it at hemp shops. Now it's much more mainstream and the marketplace is catching up"

". . . .companies are also interested in sustainable or green retail efforts."

"Some retailers look at merchandise, some people look at their marketing method, some people have green supply chain initiatives, some people are building green stores. Everybody is trying different things that make sense for their company, their product and their customer base"

Green is the new black for savvy consumers, retailers - Yahoo! News


XO Jessica